AIRPORT RESTAURANT AND RETAIL ASSOCIATION
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  • About ARRA
    • Mission & History
    • Leadership
    • Committees
  • Forums
  • News
  • Advocacy
    • Advocacy
    • Legislative and Regulatory Updates
    • CRRSAA & ARPA
  • Contact
  • Join ARRA
    • ARRA Membership
    • Membership Application
    • Allies of ARRA
  • Member Login

Arra collaborates with our airport and industry partners on matters of mutual benefit and interest to elevate the travel experience​

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A New Forum Episode
“Does Price Really Matter?”


A Conversation with

 Sushanta Das & Thorsten Merkle

New academic research by Sushanta Das, Thorsten Merkle, and Satheesh Seenivasan (Monash University, Melbourne, Australia) challenges a core street-pricing assumption that has been foundational for the airport concessions industry for nearly 40 years: price matters. Instead, their research finds that perceived value matters more than absolute price. Passenger satisfaction depends more on non-price factors such as hospitality, ambiance, and service and product quality. Their conclusion has important implications for the development, management, and economic viability of airport shopping and dining programs.
 
Our conversation de-codes this ground-breaking research and points to practical applications. For example, Sushanta and Thorsten describe how flexible, nuanced pricing policies can enhance the overall travel experience. There’s much more. Read the full recap of our interview with Kevin where you will find links to the video, audio, and transcript.
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NEWS AND VIEWS​

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© Airport Restaurant & Retail Association
250 S. Northwest Highway, Suite 315, Park Ridge, IL 60068
Phone: (847) 324-7883 | [email protected]