“If I Knew Then …”

A Conversation with Marlene Coleman
Director, Strategic Alliances
Areas USA

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​When  managing the concessions program at the world’s busiest airport, Marlene Coleman once thought concessions was a very lucrative business — “almost to the point where you think concessionaires are printing cash.” Since joining Areas USA, she now realizes that is a false impression. She now realizes that airport concessions teams see only sales and rent. Marlene now realizes that the airport perspective is “out of balance because there are so many other costs.”

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