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A Conversation with Marlene Coleman Director, Strategic Alliances Areas USA
When managing the concessions program at the world’s busiest airport, Marlene Coleman once thought concessions was a very lucrative business — “almost to the point where you think concessionaires are printing cash.” Since joining Areas USA, she now realizes that is a false impression. She now realizes that airport concessions teams see only sales and rent. Marlene now realizes that the airport perspective is “out of balance because there are so many other costs.” |
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© Airport Restaurant & Retail Association
250 S. Northwest Highway, Suite 315, Park Ridge, IL 60068 Phone: (847) 324-7883 | [email protected] |